Using social media to promote your business is rarely
effective without some type of organized, deliberate strategy. Short term,
haphazard approaches just use up valuable time. You need to make it a specific
part of your marketing plans by designing long-term campaigns with concrete
goals. Here are a few tips for running a social media campaign that will be
effective at impacting the success of your business.
Tip #1: Set short and long range goals
What do you want to accomplish with your social media marketing?
Each social network can help you achieve different goals, so it’s important to
identify these before you go a step further. You should have separate goals for
the short term and long term. When you
set your goals, make sure they are measurable in terms of the return on your
investment (ROI). A social media campaign isn’t about gaining a certain number
of followers on Facebook. It should involve metrics around building your
business, such as the number of people who visit your site from your Facebook page
and then go on to buy something.
